Shadix opened
its doors at 203 Montgomery Street in 1953, selling and servicing radios and
those big console TV sets from Zenith, RCA and Quasar. They specialized in the
high-powered TV antennas, signal boosters and towers that were required in Marietta B.C. (before cable) to receive ABC and CBS network stations over-the-air from Wheeling, Clarksburg, Huntington or
Columbus.
Tom Schaad says
the retail TV industry has become increasingly hard to compete in.
“It used to be
that you came to your local store, you bought your local products. Not just
televisions but everything seems to be ‘well I can buy that on the Internet’ or
‘I can run down to the big market store and they’re a lot cheaper.’ What people
don’t realize is that they get nothing with it. There’s nobody
to deliver it; there’s no service, nobody to take care of you. People look for
price only.”
Shadix expanded
into satellite TV sales and installation back when dishes were twelve feet wide
and took up half the backyard. They have advanced a lot in recent years, and
Shaad says that part of the business
will continue.
“Jonathan
Wheeler is going to take over the satellite business. He’s been with us over ten
years and he’s very knowledgeable… I constantly have customers complimenting me
on the way Jonathan conducted himself and how he took care of them, so we feel
very comfortable that the satellite business is still going to be handled very
well.”
Jonathan Wheeler
is comfortable and confident, too.
“I’ve been doing
this for ten years now and I’m knowledgeable as far as both Dish (Network) and
Direct (TV) go. We’re still gonna be here. Our phone number won’t change. I’ll
still be here to take care of anybody who needs taken care of,”
Wheeler says.
Tom Schaad says
his and Jim’s stepping into retirement doesn’t mean they won’t be around.
“We’re not going
anywhere," says the plain spoken Schaad, "and we’re going to support every local business we can. I know what
it’s like. Small business needs someone supporting
them."