Posted on: 12/19/2016
For the first time since 1976, NASCAR has changed it's brand logo. The new logo will replace the bar mark logo. Also they revealed the name of the premiere series. The new name of the series is the Monster Energy NASCAR Cup Series™. The new logo (seen below), will feature the iconic Monster Energy logo with NASCAR's new logo.
"Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark." (NASCAR.com
The new logos will officially be used after January 1st, 2017.
Scoreboard for Friday, December 15, 2017